Design Chemistry

Chemistry should always result in LOUD BOOMS such as this...



The "BOOM" can be a successful game that everybody in the world plays, a bread sculpture of a race car, an underwater bowling alley, a cat-dog hybrid butler, or anything.  Working with folks from various backgrounds with various interests will greatly improve your chances of making something better than mediocre.  Here's a scenario my driving instructor told me...

You wanna make up a new dance so you get a bunch of your friends together and you all like dancing so you start dancing and all you're really doing is just kinda altering pre-existing dance steps.  Nothing really new is being done and nobody's really sayin' nothing about it, because, hey - at least you're dancing and not arguing.  So, you practice this messy mix of unoriginal dance steps over and over again and then you go to the big Dance Headquarters to pitch your dance to the President of New Dances.  You get about half a minute into your routine and he says "Thank you, but we aren't interested" very coldly and leaves you and your friends alone in the mirrored room to stare at yourselves and wonder why.  Why your dance didn't totally wow him.


It was because your creative team sucked.  You all liked the same things and did things the same way and never thought outside the box and never had the guts to say something was lame.  To make something unique, the creators need to bring in various influences from different eras and cultures.  Mix up stuff until the ingredients blend in with each other and can't be identified.  It's awesome, but there's not just one thing that makes it awesome.  It's a little bit of one thing and less of another.  A lot of this old thing and some of that new thing.  Technically flawless, yet strangely organic.  Familiar, but unlike anything ever made. 

Like this...